top of page
10_TIE_Boston_initial-2 edited_edited.jpg

Creating Clarity Before Change

Experience

Strategy

Transformation

Transformation Starts With Discovery

Experience-led operational transformation.  Where experience strategy meets operational reality.

Because Assumptions Are Expensive

The journey your customer takes and the process your people follow are the same thing seen from two sides. Fix one without the other and neither holds.

vertexD brings together the rigor of customer truths and the discipline of human-centered design, backed by deep industry experience across CX, EX and Operations.
Image by Imkara Visual

The Hidden Problem
 

↘ Strategy fails when disconnected from customer and employee reality. 

↘ Experiences fail when operations behind them cannot deliver. 

↘ AI and automation amplify broken work— they do not fix it. 

​

Most leaders are making high-stakes decisions without a complete picture. 

paper plane success concept.jpeg

The vertexD Difference

Turn complexity into clarity for better decision-making.

 

We help leaders: 

​

↘ See how work and experiences actually flow 

​

↘ Align teams and decisions around shared reality 

​

↘ Transform with confidence—knowing what to improve, protect, or automate 

​

Different Challenges Need Different Methods.
All Transformation Starts With Discovery.

Our Services

How a flower grows_edited.jpg

Unlock value with human-centric growth strategies.

Growth Strategy Consulting
Add
3d Modeling_edited_edited_edited.jpg

For organizations preparing to automate, or wondering why automation isn’t working.

Automation
&
AI Readiness
Add
Abstract Ice Formation_edited.jpg

Bringing clarity to how your business delivers value.

Service
Blueprinting

Add
Image by Javier Allegue Barros

Experience is how companies compete.

Customer Experience Consulting
Add
Image by Abbe Sublett

The frontline is the business.

Employee Experience Consulting
Add
Image by Nathan Dumlao

Proof That Clarity Works

↗ Unlocked profitable Gen-X growth for a wealth management firm

​

↗ Scaled premium care from 650K to 3M users without quality loss

​

↗ Transformed patient journeys while improving staff experience

KU Headshot_edited.jpg

Kiran Uppuluri

Who's Behind vertexD

20+ years leading transformation in financial services, healthcare, and operations at firms like Deloitte, Fidelity, and Citizens Bank — helping organizations cut through complexity and deliver lasting change.

Collective Value We've Delivered

Group 49087.png
Group 49088.png
Image by ameenfahmy

Start With Clarity

Schedule a 30-minute conversation to discuss your challenge, assess fit, and explore next steps. 
No pitch. No pressure. Just clarity. 

bottom of page