Empowering organizations through Strategy, Experience and Design

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The Age of the Customer

Today's customers do not buy just products or services— increasingly, their purchase criteria center around the interaction models, which are changing how customers expect to work with their product and service providers and the value they derive from these relationships. How an organization delivers this value is as important as what it delivers. 

What jobs are your customers hiring you to do? Do you know your customer's unmet needs and moments that truly matter? What are you doing well and where are you falling short when building and delivering your customer strategy?

These are questions that every savvy organization is asking more frequently than ever before. 


A boutique management consulting firm

  We specialize in helping organizations drive customer growth alongside building customer outcomes and experience, both in early stage companies as well as large corporate clients.

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Kiran Uppuluri

Founder and CEO

Founder and CEO

Kiran brings a thoughtful, analytical and strategic approach to help organizations drive customer growth alongside building customer success and experience – one that reflects how the industry and the interaction models, between customers and their service providers, are changing.

A thought leader in the financial services industry, she built verteXD based on years of leadership experience at some of the most innovative companies such as Deloitte Consulting, Fidelity Investments and most recently as Senior Vice President of Customer Experience at Citizens Bank.

Kiran earned her MBA from the Robert H. Smith School of Business at University of Maryland College park, her MS in Applied Mathematics from Clemson University, and her BS in Mathematics from the Indian Institute of Technology (IIT), India.


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