Our Expertise

Superior customer experiences are being shaped across industries driving marketplaces from product-centric to customer-centric business models, thereby shifting value. Our Strategy, Customer and Experience (SCE) model uses an understanding of unmet needs layered with a design thinking approach to transform your business into a customer-centric organization and boost business growth.

Strategy, Customer, Experience

The SCE Model

Frame Business Strategy

  • Choose your winning aspiration and generate strategic possibilities to win
  • Apply design thinking to uncover required truths, identify barriers, and iterate to test on possibilities
  • Formulate strategic and actionable choices for your business

Map Customer Journeys

  • Build exceptional experiences at key “moments of truth”
  • Deliver on both the functional and emotional needs of the customer
  • Provide human-digital seamless experiences across channels, products and stages of the customer journey

Co-Create Experiences

  • Starts with complementing data with a deep understanding of the customer’s unmet needs and pain-points… 
  • Followed by a clearly articulate job to be done…
  • And multiple cycles of rapid testing, iterating and refining to deliver faster results

Voice of Customer (VOC)

Today's Customer

Today’s customers do not buy just products or services— increasingly, their purchase criteria center around the interaction models, which are changing how customers expect to work with their product and service providers and the value they derive from these relationships. How an organization delivers this value is as important as what it delivers.

Feedback Loop

To continuously capture and analyze the VOC, we developed a feedback loop mechanism that enables businesses to actively engage with their customers and adapt/refine their journeys.

Our Offerings

We help you across the transformation lifecycle

Scale

Streamline and grow existing offering(s) to new markets

Renovate

Revamp and redesign existing offering(s) for existing markets/customers

Innovate

Discover and experiment new offering(s) for new markets

Reimagine

Shift and refocus new offering(s) for existing markets/customers

ContacT US

Get In Touch With Our Team Today

info@vertexd.com
(617) 370-5106